Category
Internet Marketing
A Solid Year of Blogging
As of this week, MWD Web has published a new blog post every single week, consistently, for the past year. 52 shiny, lovely posts. Hooray for us. But, more importantly, hooray for our site performance. We’ve gone from zero to hero with search engines, and seen our traffic steadily increase as we’ve gained traction and… Read more
Take 2… Action!
Last week we looked at how it’s very very important to have a clear call to action (CTA) on your site. To recap, you need to have a way to encourage your visitors to take action while on your site: buying your product, filling out your contact form, or whatever the first domino is to… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
How Scheduling Blog Posts in Advance Can Save Your Butt
Last week we mentioned that writing up several blog posts in advance and scheduling them to publish later can make things much easier on you. We also suggested the tack of writing posts that explore lessons you’ve learned that can benefit your readers. This week, we take both of those ideas, and relate an example… Read more
I Don’t Have Anything to Write About!
Several MWD Web clients are apprehensive about this whole blogging thing. They worry that they don’t really have anything useful to contribute, that there’s nothing interesting to talk about in their industry, or whatever. You, reading this post, might also feel like you don’t have anything to say. Of course you do! You’d be amazed… Read more
WIIFM?
When customers visit your site for the first time, they have just one question in mind about your product or service. It may be a selfish question, but nonetheless it is the question that needs to be answered: What’s in it for me? That’s it. In other words, how can what your business is selling… Read more
Content that Writes Itself?
J. Michael Straczynski is one of the most prolific writers today, writing 10 hours a day, six days a week (according to his promotional material). With that kind of dedication, surely writing always comes easily and naturally to him, right? Well, no. Like the rest of us, he has his days where things just don’t… Read more
New Year, Slightly New Design
Last week we took an introductory look at some of the problems that can pop up when you make drastic changes to your site overnight. This week, we’re focusing on a style of design process that can ease the transitions. First a word about practicality. For all the talk last week about the problems inherent… Read more
New Year, New Design?
January always brings with it the urge to make changes. New year’s resolutions result in a swarm of suddenly weight-conscious folks descending on gyms for 2-3 weeks, before gradually reverting to their sedentary ways. As health experts have been preaching for years, most people fail to keep up with their exercise resolution because they try… Read more
A Blog Post is Not a Novel
Last week we covered the immense benefits of building traction with your blog posts. However, one concern we hear frequently from clients is the amount of time and effort it takes to run a blog. This can be especially trying for small companies with minimal staff. In most every instance, these companies are approaching their… Read more