Do you prefer to buy something? Or do you prefer to BE SOLD something?

We’ve all experienced the high-pressure sales guy, who wants to sell you his product no matter what. He invades your space and makes you feel uncomfortable. While this tactic may work sometimes, the customer leaves with a bad taste in their mouth.

It’s much more fun to go out looking for the product you want, and buying it without the invasion. In this scenario you’re in control, and the process is more enjoyable for it.

The same applies to attracting visitors to your site. Rather than bombarding prospects with marketing, it’s better to employ strategies to get your business found – let them come to you. This form of invitation is also known as inbound marketing.

How do we invite visitors to our site? A combination of SEO, social media, and compelling content will spread the word. The key is establishing a suite of best practices to maximize your exposure on these networks.

Let’s roll out the welcome mat rather than ramming it down our prospects’ throats.