Did you know that smartphone sales outpaced desktop/laptop computer sales in 2011? More and more people are accessing the Web on the go, and your site has to be ready to meet them there.

Moreover, as the mobile market penetration goes deeper and deeper, Web users are more and more going to expect an immediacy of content, whether they’re on a mobile or a desktop. Mobile sites only have room for what actually matters, whereas desktop sites have room for all sorts of fluff and distracting elements.

Laser-like focus condenses your site presentation down to the most essential elements. Knowing what your visitors do on your site, and why, helps you to arrive at those essentials.

We argue that your site should be built with the mobile experience top of mind. Zero in on what’s truly important to your customers, and then use some strategic embellishments on the desktop version of your site.

Your customers and your bottom line will thank you.

Photo by Johan Larsson