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Posts Tagged ‘content’
4 Ways to Get More Traffic to Your Site
By now, most marketing professionals are familiar with the concept of inbound marketing vs. outbound. Briefly, outbound marketing sends your message out to prospects who don’t necessarily want to hear it. Think cold calling, trade shows, billboards, etc. Inbound marketing, conversely, involves drawing visitors in. This automatically results in prospects who are pre-qualified: they choose… Read more
5 Keys to Getting Your Emails Read
Consider the following two email subject lines: 1. Joe: This Week Only, Save 20% on Sprockets 2. THE SPROCKET FACTORY’S WEEKLY EMAIL! July 20, 2012 Which of these two emails are you more likely to open? It’s OK, take your time. The obvious answer is, email #1. Let’s take a look at five factors that… Read more
Content is King, Emperor, President…
We’ve all heard the mantra, ‘content is king.’ These days, that’s more true than ever. Why? 1. Search Engines Do the words “Panda” or “Penguin” mean anything to you? These are two of the latest tweaks to Google’s algorithm, which are in part aimed at cutting down on the amount of SEO spammers who make it… Read more
Writing Like a Human Being
In our years of working with businesses and their Web sites, we’ve found that a lot of them suffer from one of two common writing maladies. Here, we offer our suggestions to overcome these obstacles in writing your content. 1. Don’t be incomprehensible! It’s important to speak to your audience on their level. Using terminology… Read more