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Posts Tagged ‘e-commerce’
Plug It In, Plug It In
Today’s lesson deals with an issue that is endemic to WordPress, so we’ll stray from our usual general-interest Web topics for just a moment and focus on this one issue on this one platform. A few weeks back we briefly alluded to a best practice on WordPress sites, concerning whether advanced functionality like e-commerce should… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
Safe and Secure
By now we’ve seen that there’s a lot that goes into getting an e-commerce store online. And we’ve only just started scratching the surface! Before we close the book on this crash course, there’s one more thing we have left to address: the security of your payment processing system. Anyone who places an order on… Read more
Pay Up!
Once you’ve decided on which platform to build your e-commerce venture on, you’ll also need to decide how you’ll accept payments for your stuff. The obvious answer is by credit card, but there are a few other possibilities to be aware of as well. Check/Money Order Some customers don’t like using their credit cards for… Read more
How to Sell My Stuff?
Last week we looked at the pros and cons of selling products online. In this and the rest of the posts in this series, we’ll assume you’ve made the decision to tackle e-commerce, and that you’re going to be selling through your own Web site as opposed to renting space on someone else’s site. Our… Read more
To Sell Online, or Not to Sell Online…
Anyone who owns a business is in the business of selling something. Be that a physical product, a digital product, a service, or what have you: sales is the name of the game. Today’s internet-powered life makes it easy for anyone to buy anything from anywhere in the world. You can go online and buy… Read more
Misconceptions About WordPress
On Monday this week, the WordPress platform hit a milestone: it’s now been around for ten years! More impressive than that is the number of sites that are powered by the WordPress platform. Since its inception, it’s grown to a full-fledged content management system, capable of running your entire site. By some estimates, no less than… Read more
You’re Not Too Small to Fight Back
Last week we noted that small business Web sites are more and more often coming under attack. This week, a look at the objectives these hackers have, and ways to fight back. There are three main strategies the hackers are pursuing: going after customer data, credit card details, and bank account information (especially on e-commerce… Read more
You’re Not Too Small to Be Targeted
Hello, small business owners! Do you think that, because you’re small, no one’s ever going to hack your site? Think again. The reality is that your small size makes you even more likely to be attacked. According to a recent report by Symantec (the company behind Norton Anti-Virus and other security products), targeted attacks rose… Read more
Optimizing for Non-Existent (?) Customers
How heavily have you invested in mobile? If you’re an online retailer, a new report suggests that you may have been investing too much. According to recent research by Forrester Research, as reported in the Seattle Times, mobile transactions accounted for a tiny fraction of e-commerce spending in 2012. The total was around $5 billion,… Read more