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Posts Tagged ‘internet’
Take 2… Action!
Last week we looked at how it’s very very important to have a clear call to action (CTA) on your site. To recap, you need to have a way to encourage your visitors to take action while on your site: buying your product, filling out your contact form, or whatever the first domino is to… Read more
Spam Hunting
The last two weeks we’ve dealt with the whys and wherefores of blog comment spam, and some common tactics those sneaky little devils use to try and get themselves published on your blog. For a refresher, visit the Spam Post Part 1 and Spam Post Part 2. This week, we have a continued look at… Read more
How to Recognize a Spam Comment From Quite a Long Way Away
Last week we took a look at the logic behind why people (and robots) leave spam comments on blog posts. This week we take a look at some common red flags that will tip you off to a spam comment, even if it looks legitimate on the surface. Why take the time to do this?… Read more
Spam on Your Blog!
By now you’re blogging regularly on your business site. Right? Of course right! Now that you are, you’ll be getting comments on your blog. Hopefully those comments form a useful discussion, coming from people who are genuinely interested in what you’re saying. Alas, not all comments are from legitimate readers of your wonderful content. Especially… Read more
A Blog Post is Not a Novel
Last week we covered the immense benefits of building traction with your blog posts. However, one concern we hear frequently from clients is the amount of time and effort it takes to run a blog. This can be especially trying for small companies with minimal staff. In most every instance, these companies are approaching their… Read more
Your Web Site’s Immune System
Flu season is nearly upon us, and with that come the ubiquitous GET YOUR FLU SHOTS HERE TODAY! signs at your local grocery store and pharmacy. And let’s not forget the age-old “wash your hands” advice, or the more recent suggestion to sneeze into your elbow or down your shirt, to prevent getting your hands… Read more
What is Responsive Design?
Last week we looked at the clear and present need to make your site mobile-friendly. And, we teasingly suggested that this week we’ll look at the most elegant way to accomplish that. Fear not, the wait is at an end! You have a variety of options for making your site mobile-friendly: Create a completely separate… Read more
Track your Web site!
As we’ve said elsewhere, it’s important to keep tabs on your site. More than just keeping up with content, however, you also need to know how well it’s performing. Enter analytics. There are free and paid options for analytics, and for many organizations the default go-to solution of Google Analytics (free) suffices. The important thing… Read more
3 Ways Automation Can Maximize Your Time
It’s a big, overwhelming world of content out there. Blogging, tweeting, Facebooking (is that a word?), and on and on. Who has time to keep up with it all? Luckily there are ways to make your content generation much easier. One of the most effective is automating and scheduling your content updates. (Of course, time-sensitive… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more