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Posts Tagged ‘internet’
4 Ways to Get More Traffic to Your Site
By now, most marketing professionals are familiar with the concept of inbound marketing vs. outbound. Briefly, outbound marketing sends your message out to prospects who don’t necessarily want to hear it. Think cold calling, trade shows, billboards, etc. Inbound marketing, conversely, involves drawing visitors in. This automatically results in prospects who are pre-qualified: they choose… Read more
Are you talking WITH your customers, or talking AT them?
Social media is a wonderful tool that you can use to really engage with your audience. It can also be a colossal mess, if you don’t handle it correctly. Think about it: what makes the social scene so enormously popular with the general population? It is the fact that now everyone has a voice, and… Read more
Content is King, Emperor, President…
We’ve all heard the mantra, ‘content is king.’ These days, that’s more true than ever. Why? 1. Search Engines Do the words “Panda” or “Penguin” mean anything to you? These are two of the latest tweaks to Google’s algorithm, which are in part aimed at cutting down on the amount of SEO spammers who make it… Read more
Grab Your Visitors in 10 Seconds – Or Else
If you don’t grab your visitors’ attention in 10 seconds, you’re toast. Plain and simple. Research recently released by Microsoft Research indicates that 10 seconds is the magic number during which visitors form an opinion about your site, and decide whether it’s worth staying to read more or not. (visit Jakob Nielsen’s blog for more… Read more
Grab Your Piece of the Social Media Pie
According to a recent study by BIA/Kelsey and vSplash, less than 20 percent of small business websites use Facebook or other social media. (http://streetfightmag.com/2012/04/17/study-less-than-20-of-smb-web-sites-link-to-social-media/) Less than 20%. Let that sink in for a moment. Now consider that by engaging in the social media world, you’re putting your business out there ahead of 80% of your… Read more
The Value of Split Testing
Split testing, or A/B testing, can provide valuable feedback about your online marketing efforts. Here’s a summary for those of you who aren’t familiar with the term. Say you have an email list of 100 subscribers, and you want to know if including the recipient’s name in the subject line will help your open rate.… Read more