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Posts Tagged ‘marketing’
This Is What We Do, Exactly
Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
OK, So I Need a Web Site
Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more
Do I Even Need a Web Site?
Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more
Is Your Web Site Design Obsolete?
Last week we examined how a new, flat design aesthetic is sweeping the internet. Flat is definitely the flavor of the month. So what does this mean for your site designed in the 3-d, skeuomorphic style? Don’t Panic Let’s get this out of the way: your site does not need an urgent, complete makeover. Well,… Read more
Pick the Right Pics
Your blog is unique, and it has a personality all its own. Right? We also know from last week that blogs with pictures are more engaging, and tend to have higher readership than those that are just flat text. Those things being true, it follows that you’ll want to have pictures on your blog. So… Read more
A Solid Year of Blogging
As of this week, MWD Web has published a new blog post every single week, consistently, for the past year. 52 shiny, lovely posts. Hooray for us. But, more importantly, hooray for our site performance. We’ve gone from zero to hero with search engines, and seen our traffic steadily increase as we’ve gained traction and… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
How Scheduling Blog Posts in Advance Can Save Your Butt
Last week we mentioned that writing up several blog posts in advance and scheduling them to publish later can make things much easier on you. We also suggested the tack of writing posts that explore lessons you’ve learned that can benefit your readers. This week, we take both of those ideas, and relate an example… Read more