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Posts Tagged ‘marketing’
I Don’t Have Anything to Write About!
Several MWD Web clients are apprehensive about this whole blogging thing. They worry that they don’t really have anything useful to contribute, that there’s nothing interesting to talk about in their industry, or whatever. You, reading this post, might also feel like you don’t have anything to say. Of course you do! You’d be amazed… Read more
WIIFM?
When customers visit your site for the first time, they have just one question in mind about your product or service. It may be a selfish question, but nonetheless it is the question that needs to be answered: What’s in it for me? That’s it. In other words, how can what your business is selling… Read more
Content that Writes Itself?
J. Michael Straczynski is one of the most prolific writers today, writing 10 hours a day, six days a week (according to his promotional material). With that kind of dedication, surely writing always comes easily and naturally to him, right? Well, no. Like the rest of us, he has his days where things just don’t… Read more
A Blog Post is Not a Novel
Last week we covered the immense benefits of building traction with your blog posts. However, one concern we hear frequently from clients is the amount of time and effort it takes to run a blog. This can be especially trying for small companies with minimal staff. In most every instance, these companies are approaching their… Read more
Instant Google Love
If you aren’t yet convinced of the power of blogging, have a look at the following screenshot: Google loves blogs, and WordPress blogs in particular are set up to ping the major search engines once you’ve published new content. Check out the time stamp on this recent blog post. Google picked it up within a… Read more
As You SEO, So Shall You Reap
The topic of SEO is flying around everywhere these days, it seems. Everyone wants to be #1 on Google. Everyone wants to be there as soon as possible. There are two things, though, to keep in mind. 1. SEO, done correctly, takes time. Thanks to recent updates to the algorithm, Google is now on the… Read more
My, What a Big Footprint You Have!
Last week we mentioned that creating a nice, big digital footprint can help you get found more easily online. This week, we follow up with an in-depth look at what that means. The art of SEO has shifted from identifying keywords and stuffing your site with them, to being the most relevant in your world.… Read more
3 Ways Automation Can Maximize Your Time
It’s a big, overwhelming world of content out there. Blogging, tweeting, Facebooking (is that a word?), and on and on. Who has time to keep up with it all? Luckily there are ways to make your content generation much easier. One of the most effective is automating and scheduling your content updates. (Of course, time-sensitive… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more
4 Ways to Get More Traffic to Your Site
By now, most marketing professionals are familiar with the concept of inbound marketing vs. outbound. Briefly, outbound marketing sends your message out to prospects who don’t necessarily want to hear it. Think cold calling, trade shows, billboards, etc. Inbound marketing, conversely, involves drawing visitors in. This automatically results in prospects who are pre-qualified: they choose… Read more