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Posts Tagged ‘optimization’
Own Your Plugins (Rather Than Vice Versa)
Last time we looked at why you want to rely on plugins for adding functionality to your WordPress site, rather than letting your theme do the heavy lifting for you. Flexibility is the word! At the same time, it’s very easy to go plugin-happy and install way more than you need on your site. Every… Read more
This Is What We Do, Exactly
Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more
Ready Set Design!
For five weeks now, we’ve been leading up to the part about designing your site where we get to actually design your site. The wait is over! Previously, we addressed these questions: Do I need a website? What are my goals? What sort of content will my site have? What exact content will my site… Read more
Mobilize Your Site, or Suffer the Consequences
Last week Google made a big announcement that might affect you. What it boils down to is this: if your site is not mobile-friendly, your rankings on Google’s mobile search will suffer. We’ve been harping on the need to give your mobile visitors a good experience, and this announcement only solidifies our position. What does… Read more
Take 2… Action!
Last week we looked at how it’s very very important to have a clear call to action (CTA) on your site. To recap, you need to have a way to encourage your visitors to take action while on your site: buying your product, filling out your contact form, or whatever the first domino is to… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
As You SEO, So Shall You Reap
The topic of SEO is flying around everywhere these days, it seems. Everyone wants to be #1 on Google. Everyone wants to be there as soon as possible. There are two things, though, to keep in mind. 1. SEO, done correctly, takes time. Thanks to recent updates to the algorithm, Google is now on the… Read more
The Mobiles Are Coming! The Mobiles Are Coming!
More accurately, “The mobiles are here!” Last week’s news that Apple sold more than 2 million pre-orders of the iPhone 5 in one day has brought this topic front of mind again. According to a , the majority of iPhone buyers are buying a smartphone for the very first time, accounting for approximately 67% of… Read more
Track your Web site!
As we’ve said elsewhere, it’s important to keep tabs on your site. More than just keeping up with content, however, you also need to know how well it’s performing. Enter analytics. There are free and paid options for analytics, and for many organizations the default go-to solution of Google Analytics (free) suffices. The important thing… Read more
Google’s Copyright Smackdown
The almighty Google announced recently that they’re tweaking their algorithm yet again. This time, they are cracking down on copyright violators. In practice, this relates mostly to things like movies, music, games, and related entertainment industry concerns. But, it also emphasizes the need for quality, original content on your site in order to be appealing… Read more