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Posts Tagged ‘revenue’
No One Cares What Color You Like
Research. Strategy. Metrics. Conversion. These things are all important elements of building a successful Web site that will turn your visitors into paying customers. What’s dramatically less important is the business owner’s personal preferences. This is an actual (albeit paraphrased) conversation that took place recently between a client and one of MWD Web’s partner companies:… Read more
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
Do I Even Need a Web Site?
Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more
Safe and Secure
By now we’ve seen that there’s a lot that goes into getting an e-commerce store online. And we’ve only just started scratching the surface! Before we close the book on this crash course, there’s one more thing we have left to address: the security of your payment processing system. Anyone who places an order on… Read more
Pay Up!
Once you’ve decided on which platform to build your e-commerce venture on, you’ll also need to decide how you’ll accept payments for your stuff. The obvious answer is by credit card, but there are a few other possibilities to be aware of as well. Check/Money Order Some customers don’t like using their credit cards for… Read more
How to Sell My Stuff?
Last week we looked at the pros and cons of selling products online. In this and the rest of the posts in this series, we’ll assume you’ve made the decision to tackle e-commerce, and that you’re going to be selling through your own Web site as opposed to renting space on someone else’s site. Our… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
Optimizing for Non-Existent (?) Customers
How heavily have you invested in mobile? If you’re an online retailer, a new report suggests that you may have been investing too much. According to recent research by Forrester Research, as reported in the Seattle Times, mobile transactions accounted for a tiny fraction of e-commerce spending in 2012. The total was around $5 billion,… Read more
Investment Or Expense?
Is your Web site an investment, or an expense? Here’s the distinction: an expense is something you pay for, and then you own it – but it doesn’t provide any real value once you’ve bought it, and in fact it may easily lose value as time goes on. A good example of this is a… Read more
The Tragedy of Penny (a fable)
Once upon a time, a lady named Penny Pincher owned a brick-and-mortar store. She sold a niche product to an underserved area, and her store was profitable and growing quickly. Penny saw the tremendous opportunity in opening an online store and selling to a worldwide market. She went to Web Stores R Us for a… Read more