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Posts Tagged ‘strategy’
Take 2… Action!
Last week we looked at how it’s very very important to have a clear call to action (CTA) on your site. To recap, you need to have a way to encourage your visitors to take action while on your site: buying your product, filling out your contact form, or whatever the first domino is to… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
How Scheduling Blog Posts in Advance Can Save Your Butt
Last week we mentioned that writing up several blog posts in advance and scheduling them to publish later can make things much easier on you. We also suggested the tack of writing posts that explore lessons you’ve learned that can benefit your readers. This week, we take both of those ideas, and relate an example… Read more
I Don’t Have Anything to Write About!
Several MWD Web clients are apprehensive about this whole blogging thing. They worry that they don’t really have anything useful to contribute, that there’s nothing interesting to talk about in their industry, or whatever. You, reading this post, might also feel like you don’t have anything to say. Of course you do! You’d be amazed… Read more
WIIFM?
When customers visit your site for the first time, they have just one question in mind about your product or service. It may be a selfish question, but nonetheless it is the question that needs to be answered: What’s in it for me? That’s it. In other words, how can what your business is selling… Read more
Optimizing for Non-Existent (?) Customers
How heavily have you invested in mobile? If you’re an online retailer, a new report suggests that you may have been investing too much. According to recent research by Forrester Research, as reported in the Seattle Times, mobile transactions accounted for a tiny fraction of e-commerce spending in 2012. The total was around $5 billion,… Read more
New Year, Slightly New Design
Last week we took an introductory look at some of the problems that can pop up when you make drastic changes to your site overnight. This week, we’re focusing on a style of design process that can ease the transitions. First a word about practicality. For all the talk last week about the problems inherent… Read more
New Year, New Design?
January always brings with it the urge to make changes. New year’s resolutions result in a swarm of suddenly weight-conscious folks descending on gyms for 2-3 weeks, before gradually reverting to their sedentary ways. As health experts have been preaching for years, most people fail to keep up with their exercise resolution because they try… Read more
As You SEO, So Shall You Reap
The topic of SEO is flying around everywhere these days, it seems. Everyone wants to be #1 on Google. Everyone wants to be there as soon as possible. There are two things, though, to keep in mind. 1. SEO, done correctly, takes time. Thanks to recent updates to the algorithm, Google is now on the… Read more
My, What a Big Footprint You Have!
Last week we mentioned that creating a nice, big digital footprint can help you get found more easily online. This week, we follow up with an in-depth look at what that means. The art of SEO has shifted from identifying keywords and stuffing your site with them, to being the most relevant in your world.… Read more