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Posts Tagged ‘strategy’
Track your Web site!
As we’ve said elsewhere, it’s important to keep tabs on your site. More than just keeping up with content, however, you also need to know how well it’s performing. Enter analytics. There are free and paid options for analytics, and for many organizations the default go-to solution of Google Analytics (free) suffices. The important thing… Read more
Google’s Copyright Smackdown
The almighty Google announced recently that they’re tweaking their algorithm yet again. This time, they are cracking down on copyright violators. In practice, this relates mostly to things like movies, music, games, and related entertainment industry concerns. But, it also emphasizes the need for quality, original content on your site in order to be appealing… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more
4 Ways to Get More Traffic to Your Site
By now, most marketing professionals are familiar with the concept of inbound marketing vs. outbound. Briefly, outbound marketing sends your message out to prospects who don’t necessarily want to hear it. Think cold calling, trade shows, billboards, etc. Inbound marketing, conversely, involves drawing visitors in. This automatically results in prospects who are pre-qualified: they choose… Read more
Are you talking WITH your customers, or talking AT them?
Social media is a wonderful tool that you can use to really engage with your audience. It can also be a colossal mess, if you don’t handle it correctly. Think about it: what makes the social scene so enormously popular with the general population? It is the fact that now everyone has a voice, and… Read more
5 Keys to Getting Your Emails Read
Consider the following two email subject lines: 1. Joe: This Week Only, Save 20% on Sprockets 2. THE SPROCKET FACTORY’S WEEKLY EMAIL! July 20, 2012 Which of these two emails are you more likely to open? It’s OK, take your time. The obvious answer is, email #1. Let’s take a look at five factors that… Read more
Content is King, Emperor, President…
We’ve all heard the mantra, ‘content is king.’ These days, that’s more true than ever. Why? 1. Search Engines Do the words “Panda” or “Penguin” mean anything to you? These are two of the latest tweaks to Google’s algorithm, which are in part aimed at cutting down on the amount of SEO spammers who make it… Read more
Mobile first!
Did you know that smartphone sales outpaced desktop/laptop computer sales in 2011? More and more people are accessing the Web on the go, and your site has to be ready to meet them there. Moreover, as the mobile market penetration goes deeper and deeper, Web users are more and more going to expect an immediacy… Read more
Grab Your Visitors in 10 Seconds – Or Else
If you don’t grab your visitors’ attention in 10 seconds, you’re toast. Plain and simple. Research recently released by Microsoft Research indicates that 10 seconds is the magic number during which visitors form an opinion about your site, and decide whether it’s worth staying to read more or not. (visit Jakob Nielsen’s blog for more… Read more
Internet Traffic to Increase 4x by 2016
According to a recent report by Cisco, the internet is poised to quadruple in size within the next four years. http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=888280 Considering how large the internet is already, that’s a staggering figure. What does it mean to SMBs? With four times the amount of content out there, it will be more important than ever to stand… Read more