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Posts Tagged ‘tips’
Mobilize Your Site, or Suffer the Consequences
Last week Google made a big announcement that might affect you. What it boils down to is this: if your site is not mobile-friendly, your rankings on Google’s mobile search will suffer. We’ve been harping on the need to give your mobile visitors a good experience, and this announcement only solidifies our position. What does… Read more
Oil Changes for Your Web Site
Last week we painted a word picture comparing a Web site to a car. You can drive your site well enough if it’s built on a content management system, but most business owners (like car owners) lack the technical know-how to handle the required upkeep. Oil changes, tune-ups, tire rotations, all those little things that… Read more
The Web Garage
Last week we mentioned that a Web site is a complex organism. This week, an illustration of just how complex… Take a moment and go out to your garage. Put your key in the ignition, and turn it. What happens? Unless you’ve got a broken down hoopty, the engine magically roars to life. Now take… Read more
The Impotent Web Site Owner (a fable)
Last week we explored the main differences between various options you have when it comes to hosting for your site. At the bottom of the heap was shared hosting: limited, but adequate for many beginner sites. With your own shared hosting account, you still have control over your site – you can access all your… Read more
A Solid Year of Blogging
As of this week, MWD Web has published a new blog post every single week, consistently, for the past year. 52 shiny, lovely posts. Hooray for us. But, more importantly, hooray for our site performance. We’ve gone from zero to hero with search engines, and seen our traffic steadily increase as we’ve gained traction and… Read more
You’re Not Too Small to Fight Back
Last week we noted that small business Web sites are more and more often coming under attack. This week, a look at the objectives these hackers have, and ways to fight back. There are three main strategies the hackers are pursuing: going after customer data, credit card details, and bank account information (especially on e-commerce… Read more
You’re Not Too Small to Be Targeted
Hello, small business owners! Do you think that, because you’re small, no one’s ever going to hack your site? Think again. The reality is that your small size makes you even more likely to be attacked. According to a recent report by Symantec (the company behind Norton Anti-Virus and other security products), targeted attacks rose… Read more
Take 2… Action!
Last week we looked at how it’s very very important to have a clear call to action (CTA) on your site. To recap, you need to have a way to encourage your visitors to take action while on your site: buying your product, filling out your contact form, or whatever the first domino is to… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
How Scheduling Blog Posts in Advance Can Save Your Butt
Last week we mentioned that writing up several blog posts in advance and scheduling them to publish later can make things much easier on you. We also suggested the tack of writing posts that explore lessons you’ve learned that can benefit your readers. This week, we take both of those ideas, and relate an example… Read more