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Posts Tagged ‘value’
Investment Or Expense?
Is your Web site an investment, or an expense? Here’s the distinction: an expense is something you pay for, and then you own it – but it doesn’t provide any real value once you’ve bought it, and in fact it may easily lose value as time goes on. A good example of this is a… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more
The Tragedy of Penny (a fable)
Once upon a time, a lady named Penny Pincher owned a brick-and-mortar store. She sold a niche product to an underserved area, and her store was profitable and growing quickly. Penny saw the tremendous opportunity in opening an online store and selling to a worldwide market. She went to Web Stores R Us for a… Read more