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Posts Tagged ‘Web’
Hackers Happen – Minimize Your Risk
Internet giant GoDaddy experienced a massive outage on Monday this week. The site itself, as well as several million sites who use their hosting, were down for a period of hours. GD maintains that the problems were purely internal and not caused by an outside attack. A Twitter user purporting to be the leader of… Read more
Track your Web site!
As we’ve said elsewhere, it’s important to keep tabs on your site. More than just keeping up with content, however, you also need to know how well it’s performing. Enter analytics. There are free and paid options for analytics, and for many organizations the default go-to solution of Google Analytics (free) suffices. The important thing… Read more
Google’s Copyright Smackdown
The almighty Google announced recently that they’re tweaking their algorithm yet again. This time, they are cracking down on copyright violators. In practice, this relates mostly to things like movies, music, games, and related entertainment industry concerns. But, it also emphasizes the need for quality, original content on your site in order to be appealing… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more
4 Ways to Get More Traffic to Your Site
By now, most marketing professionals are familiar with the concept of inbound marketing vs. outbound. Briefly, outbound marketing sends your message out to prospects who don’t necessarily want to hear it. Think cold calling, trade shows, billboards, etc. Inbound marketing, conversely, involves drawing visitors in. This automatically results in prospects who are pre-qualified: they choose… Read more
Are you talking WITH your customers, or talking AT them?
Social media is a wonderful tool that you can use to really engage with your audience. It can also be a colossal mess, if you don’t handle it correctly. Think about it: what makes the social scene so enormously popular with the general population? It is the fact that now everyone has a voice, and… Read more
The Tragedy of Penny (a fable)
Once upon a time, a lady named Penny Pincher owned a brick-and-mortar store. She sold a niche product to an underserved area, and her store was profitable and growing quickly. Penny saw the tremendous opportunity in opening an online store and selling to a worldwide market. She went to Web Stores R Us for a… Read more
Don’t Leave Your Site Open to Hackers!
An out-of-date WordPress site is an open door to hackers. If you want to keep your site from becoming a hive of viruses, trojan horses, and all sorts of other nastiness, read on. Many times, when the Automattic team releases a new version of WordPress, it’s due chiefly to a security fix. You see this frequently… Read more
Mobile first!
Did you know that smartphone sales outpaced desktop/laptop computer sales in 2011? More and more people are accessing the Web on the go, and your site has to be ready to meet them there. Moreover, as the mobile market penetration goes deeper and deeper, Web users are more and more going to expect an immediacy… Read more
Grab Your Visitors in 10 Seconds – Or Else
If you don’t grab your visitors’ attention in 10 seconds, you’re toast. Plain and simple. Research recently released by Microsoft Research indicates that 10 seconds is the magic number during which visitors form an opinion about your site, and decide whether it’s worth staying to read more or not. (visit Jakob Nielsen’s blog for more… Read more