Investment HR
The Brief
Investment HR had an old site that wasn't doing much for their business. It didn't showcase their values and services to best effect, and it wasn't making the phone ring.
The old website was also looking clunky and outdated.
To top it all off, IHR staff couldn't easily update the site themselves to keep it fresh and relevant.
Our Approach
MWD Web came in as the development partner on a complete website overhaul.
The website was built with the primary goal of driving inquiries through their contact page from prospective clients. Several elements combined to achieve this goal:
- Three separate buckets showcasing IHR's unique service offerings allow site visitors to quickly find information about what they are interested in.
- Clear calls to action encourage site visitors to join the mailing list and contact the company.
- Clean, custom design based on IHR's branding provides an enjoyable user experience and leads to lower bounce rates.
- Persuasive copy leads site visitors effortlessly through the path to taking action.
We built the website on an easy-to-use content management system (CMS) so that the IHR staff could make changes at will. Using our provided video tutorials, the team was able to get up to speed in no time.
Finally, we deployed one of our Website Care Plans to make sure the website keeps running, engaging with IHR's customers, and making money for the company.
The Results
Patrick Johnson, owner of Investment HR, reports that the website has brought in much more new business than the old site ever did.
Our website has been driving leads into our business steadily since we launched the new version over a year ago. It has paid for itself and more, and it's by far some of the best money we've ever spent!
- Patrick Johnson, CEO
See the site in action at:
http://investmenthr.com
